Edinboro University, like any other college is very proud of the people who have walked out of its doors and into the world to bright futures. A very well acclaimed alumna, Sarah J. Glover is one of them who spoke to a packed audience on a very cold and snowy Feb., 12 at Edinboro University’s Compton Hall.
“She is as authentic and tenacious as she is creative and talented,” said Dr. Tony Peyronel, department chairperson of journalism and public relations, when introducing Glover to the student body and faculty at the “Changing Media Landscape” presentation.
Glover is the President of the National Association of Black Journalists (NABJ) as well as the social media editor for NBC owned Television Stations, based in New York City, New York.
A native to the ever-so-snowy Erie, Pennsylvania, Glover earned her B.A. in Photojournalism and African American Studies from Syracuse University.
After some time away, she decided to apply to Edinboro University in hopes of obtaining her masters degree. When Peyronel received Glover’s application in the form of a resume and cover letter, he thought this woman was too good to be true. After all, her signature looked like a computer-generated font according to him.
Glover did end up attending Edinboro, receiving her M.A in Communication Studies.
“If you’re good at what you do, there will always be a job for you.” Glover stated at the beginning of her inspiring discussion. A women of many talents and backgrounds, Glover has been a freelance photographer for over 20 years at various outlets including The Washington Post, Jet Magazine, Liberty City Press, and Black Enterprise. Her previous work experience includes NBC10 Philadelphia, Philadelphia Daily News, and The Philadelphia Inquirer.
Throughout the presentation, Glover gave advice in many areas of social media. She expressed the importance of recognizing the audience, knowing what is trending, getting content to attract viewers, cutting through the noise by using hashtags, and engaging with your audience.
As social media editor, Glover manages the social media for all 11 owned NBC television stations. She also coordinates content they will use to socialize those markets. She works with the national news-team to make sure fresh content is available and also makes sure that fresh, trending content is being provided for the stations to do well.
Being the people-person she is, Glover loved working on the street as a photographer because she was able to constantly meet everyday people and tell their story. Writing tragic stories was among her responsibilities, but she admits that covering such stories helped to keep her humble because every human being can experience tragedy. She attested to the power of comforting individuals because it showed to them, that you care to tell their story
Touching on the importance of being a good journalist, Sarah shared her thoughts on how sharing other people’s stories have made her happy.
“As journalists, its our responsibility to make sure we do things with humility and compassion,” said Glover. “I think for me, that’s the part of my career that I really enjoy because I’m a people person, I like to be around people. And I just like to be on the street and walk up to people, and taking their photo or talking to them, I think is a powerful way to be able to tell stories.”